(as of Dec 10,2019 09:18:17 UTC – Details)
data Driven is a unique, hands-on guide to increasing sales success using data analytics. Written by one of the world's leading authorities on the subject, this book will teach you how to transform your company's sales function by turning big data into better decision-making, a better strategy, and greater effectiveness across the enterprise. Inspiring and informative, this book tells the story of a newly hired sales manager, who is under a lot of pressure to deliver more of her team's work, and how data analysis is becoming the ultimate driver for changing sales capabilities. Each chapter contains insightful comments and practical tips on the points that are addressed in the story. An entire chapter is dedicated to the step-by-step creation of the Regulatory Action Model and gives you the actionable guidance you need to do it in your own organization. Predictive and prescriptive analytics can transform business revenue, and businesses that can not adapt to new circumstances and apply the new practices are left behind. This book explains why the Prescriptive Action Model is the key weapon for 21st Century corporate sales and how you can implement this dynamic new resource to add value to your business. Take advantage of one of the last remaining sources of competitive advantage. Re-develop the sales function to optimize the success rate. Implement a more effective analysis model to make efficient changes. Increase operational efficiency and decision making with Big Data. There are fewer competitive advantages than ever before. The only thing left is doing business with maximum efficiency and making the smartest business decisions. Predictive analytics is the essential method behind this new standard data Driven is the practical guide to a complete and efficient implementation.
PLEASE NOTE: When you purchase this title, the associated reference material will be available along with the audio in your My Library section.