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We all sell something every day, whether at work or near home. However, with advanced technology and mass competition, it has never been more difficult to attract people's attention. That's why we need to develop our sales thinking: By mastering our innate sales skills, we can overcome the noise in every situation. Helen Kensett draws on the wisdom of psychology, mindfulness, and cultural history as well as life-long selling, and has developed 48 beautifully illustrated tools to help you achieve: – Focusing and developing an attentive approach – the ultimate Gain knowledge about your buyer, market and what you sell – Identify and communicate clearly the key aspects of your creativity, generate the best ideas and complete the deal. Sales Mind offers a wealth of practical tools, real-world tips, and psychological insights that help you improve your sales every step of the way.