The Challenger Sale: How To Take Control Of The Customer Conversation

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Price: [price_with_discount](as of [price_update_date] – Details) THE INTERNATIONAL BESTSELLERS: OVER HALF A MILLION COPIES SOLD In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success:

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 THE INTERNATIONAL BESTSELLERS: OVER HALF A MILLION COPIES SOLD In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: do not just build relationships with customers. Challenge themWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships – and you'd be wrong. The best salespeople do not just build relationships with customers., They challenge them. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide. And what they discovered was the decades in the past. The Challenger Sale argues that classic relationship-building is the wrong approach. Challengers approach customers. Every single one of the two types of reps can deliver average performance, only one – the Challenger – delivers consistently high performance.Instead of bludgeoning customers with facts and features, Challengers approach customers They can tailor their message to the customer's specific needs. Matthew Dixon and Brent Adamson are managing directors with CEB's. They are assertive, pushing back when necessary and taking control of the sale Sales Executive Council in Washington, DCwww.executiveboard.comwww.thechallengersale.com